Start Your Brand

Landed cost, markups, wholesale vs retail and the hidden costs founders forget: a simple way to price clothing so every sale actually makes money.

From concept and artwork to colours, placement, garment choice and print method: a step-by-step guide to designing a t-shirt people actually want to wear.

Waitlists, community, creator seeding, drop culture, email and local pop-ups: low-budget marketing tactics that get a new clothing brand its first 100 customers.

Your own store, marketplaces or social selling? How to set up product pages that convert, handle shipping and returns, and launch your first collection online.

Naming styles, brainstorming methods and the checks to run before you commit: domain, social handles, trademarks and how the name looks on a label.

Performance fabrics, compression and fit, flatlock seams and sweat-proof decoration: what to get right when you launch a gym, yoga or running apparel line.

Identity, fits, heavyweight fabrics, decoration and drop strategy: a practical playbook for launching a streetwear label that people actually line up for.

From the first idea to your first production run: the ten steps every new clothing brand goes through, what each one costs in time, and the mistakes that slow founders down.

Three ways to put your brand on clothing, compared side by side on uniqueness, budget, minimums and speed, with a simple way to decide which one fits your launch.