How to Price Clothing for Your Brand: A Simple Pricing Formula
Landed cost, markups, wholesale vs retail and the hidden costs founders forget: a simple way to price clothing so every sale actually makes money.
October 16, 2026
MAKEWELL guides
Practical, factory-side advice on starting a clothing line, tech packs, sampling, minimums, costs, artwork and merch, written by the team that produces garments for growing brands every week.
Landed cost, markups, wholesale vs retail and the hidden costs founders forget: a simple way to price clothing so every sale actually makes money.
From concept and artwork to colours, placement, garment choice and print method: a step-by-step guide to designing a t-shirt people actually want to wear.
Waitlists, community, creator seeding, drop culture, email and local pop-ups: low-budget marketing tactics that get a new clothing brand its first 100 customers.
Your own store, marketplaces or social selling? How to set up product pages that convert, handle shipping and returns, and launch your first collection online.
Naming styles, brainstorming methods and the checks to run before you commit: domain, social handles, trademarks and how the name looks on a label.
Branded polybags, mailers, boxes, tissue, stickers and thank-you cards: packaging ideas that protect your garments and turn deliveries into shareable moments.
Fiber content, country of origin, manufacturer identity and care instructions: the core information US apparel labels generally need, explained simply for new brands.
Brand, story, size, price, barcode and care: what belongs on a hang tag, which materials and finishes feel premium, and how tags are attached.
Twill, pique, fleece and canvas love embroidery; thin jersey and stretch fabrics need care. How to match your logo to the right garment for a clean result.
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