Use this checklist to plan your private label clothing launch in the order things actually happen. Tick off each stage and you will avoid most of the delays new brands run into.
Key takeaways
- Plan the line, prepare artwork and branding, get a quote, approve a sample, produce and launch, in that order.
- Quotes take 24 hours, samples 7 to 10 business days and bulk 2 to 4 weeks after approval.
- Use production time to shoot samples, build product pages and warm up your audience.
Stage 1: Plan the line
- Define your customer and positioning (value, mid-market, premium).
- Choose two to four products, for example a tee, hoodie and jogger.
- Pick one or two colourways per product.
- Estimate realistic quantities per design (from 50 pieces with us).
- Set a target launch date and work backwards.
Stage 2: Prepare design and branding
- Finalise artwork using our artwork guide.
- Choose decoration: printing, embroidery or both.
- Design your neck label and hang tag.
- Include required label information (see label requirements).
- Choose packaging (see packaging ideas).
Stage 3: Request a quote
- Send products, quantities, fabric preferences, artwork and branding needs.
- Review the itemized quote and confirm options.
Stage 4: Sample and approve
- Receive your sample (7 to 10 business days with us).
- Check fit, fabric, colour, print or embroidery and labels.
- Wash test, then approve or request changes.
Stage 5: Bulk production
- Confirm final quantities and size split.
- Production runs for 2 to 4 weeks after approval.
- Meanwhile, photograph samples and build your product pages.
Stage 6: Launch
- Set prices from landed cost (see how to price clothing).
- Prepare launch content and email or social announcements.
- Set up shipping and returns.
- Track best sellers and plan reorders.
Example timeline
| Stage | Typical time |
|---|---|
| Planning and artwork | Depends on you |
| Quote | Within 24 hours |
| Sample | 7 to 10 business days |
| Bulk production | 2 to 4 weeks after approval |
Avoid the common pitfalls in private label clothing mistakes, and if you are new to the model, read what is private label clothing.
More in our Private Label guides
- Private label clothing manufacturing
- What Is Private Label Clothing? How It Works and Who It Suits
- 9 Private Label Clothing Mistakes (and How to Avoid Them)
- Cut and Sew vs Private Label vs Blank Apparel: Which Is Right for Your Brand?
- How to Start a Merch Line: A Guide for Creators, Bands and Communities
Frequently asked questions
How long does it take to launch a private label clothing line?
Once designs are ready, sampling takes 7 to 10 business days and bulk production takes 2 to 4 weeks after approval at MAKEWELL APPAREL. Allow extra time for design, revisions and launch marketing.
What do I need before contacting a private label manufacturer?
Your product list, rough quantities, artwork or design ideas, label and packaging preferences, and your target delivery date.
Can I launch with just one product?
Yes. Many brands start with a single hero product, such as a premium hoodie or t-shirt, and expand once it sells.
What should I do while production is running?
Photograph approved samples, build product pages, set up shipping and warm up your audience with launch content.
Start your private label line
Send your product list and branding ideas. Our private label team replies with an itemized quote within 24 hours.
Get a Quote