Placement changes how a design feels as much as the artwork itself. The same logo can look premium or cheap depending on where it sits and how big it is. Use this guide to choose placements and specify them accurately.
Key takeaways
- Left chest, full front, upper back and sleeve are the most popular print placements.
- Specify print width, height and distance from a fixed point such as the collar seam.
- Small chest logo plus back graphic is one of the most premium-looking combinations.
Popular placements
| Placement | Best for |
|---|---|
| Left chest | Small logos on tees, polos, hoodies and uniforms |
| Full front | Main graphics, centred below the collar |
| Full back | Large statement graphics |
| Upper back (below collar) | Small wordmarks or icons |
| Sleeve | Vertical text, small icons, event dates |
| Inside neck | Tagless size and brand info |
| Hem or lower front | Subtle, fashion-forward details |
| Hood or pocket | Hoodie details and small logos |
How to specify placement
- Give width and height of the print.
- Measure from a fixed reference point, such as the collar seam, centre front or shoulder seam.
- State whether the print is centred or offset.
- Add a mockup showing the placement on the garment.
Record placements in your tech pack so every reorder matches.
Placement tips by garment
T-shirts
Front graphics usually sit a few inches below the collar seam. Very low front prints can look unbalanced. Check on several sizes of t-shirts.
Hoodies and sweatshirts
Leave room for the hood, pocket and drawcords on hoodies. Front prints usually sit above the kangaroo pocket.
Polos and uniforms
Left chest embroidery is the standard for polos and uniforms.
Hats
Front centre panels are most common on caps; side and back placements add detail.
Combinations that look premium
- Small chest logo + large back graphic.
- Sleeve wordmark + tagless neck print.
- Embroidered chest logo + printed back (see embroidery vs screen printing).
Check placement on your sample
Placement that looks good in a mockup can look different on a real body. Try samples on and check smallest and largest sizes. For file setup, see our artwork guide.
More in the printing series: printing for small orders and how to make prints last. Compare methods on our printing methods page.
More in our Printing guides
Frequently asked questions
Where should a logo go on a t-shirt?
The most common positions are left chest for a small logo, full front centred below the collar for a main graphic, and upper back below the collar for a small wordmark.
How far below the collar should a front print be?
Front prints are commonly placed a few inches below the collar seam and centred. The exact distance depends on print size and garment size, so confirm it on a sample.
Should print size change for different garment sizes?
Many brands use one print size across the range; others scale prints for very small or very large sizes. Check how the print looks on your smallest and largest sizes.
What placements look most premium?
Small, considered placements such as a chest logo with a back graphic, a sleeve wordmark or a neck print often feel more premium than one large front logo.
Need help with placement?
Send your artwork and garment. We will suggest placements and sizes and send an itemized quote within 24 hours.
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